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Business Content Masterclass

Stop Paying$3,000For A Half-Day Shoot.

Your agency just charged you thousands for content you could have shot yourself — better, faster, and on-brand. One course changes the equation permanently.

Start Learning Today See What's Covered
11
Episodes
4
Modules
1×
Investment
In This Class

See What You'll Learn
In Under 2 Minutes.

A quick look at the course, the method, and what your content will look like after you finish.

The Problem

You Don't Need An Agency For Every Post.

Agencies make sense for big campaigns. But the everyday content your brand runs on — the headshots, the social posts, the website refreshes — that's work your team should own. It's faster, cheaper, and nobody knows your brand like you do.

Headshots & Portraits
New hires, team pages, LinkedIn profiles, speaker bios. You shouldn't need to book an agency every time someone joins the company. Learn the setup once and shoot them yourself — same day, zero invoices.
Social Media Content
Behind-the-scenes, product shots, lifestyle Reels. The content that keeps your feed alive needs to move fast. Waiting 48 hours for edits kills momentum — your team can shoot, edit, and post the same day.
Website & Lifestyle Shots
Website banners, lifestyle flat lays, team culture shots, event recaps. The visual content that keeps your brand feeling alive and current — captured by the people who actually live it, on your own schedule. These get refreshed constantly — and they don't need a $4,500 day rate every time you update a landing page.
The Multiplier Effect

One Shoot.
Every Channel.

In this course, learn how to repurpose a single shoot into content for every platform — so you stop wasting shots and start owning your entire content pipeline.

Xavier de Belle — Instructor
Meet Your Instructor

Hey, I'm Xavier.

I'm part of the team that runs 333 Photo, a commercial photography and videography studio that works with brands, marketing teams, and agencies across Canada. I've spent years on set producing the exact type of content most businesses pay thousands to outsource.

After watching client after client hand over creative projects — and serious budget — to agencies for simple content, I decided to build a course that teaches you to do it yourself. Learn at your own pace, return to it whenever you need. No watered-down overviews. Just the actual skills, settings, and workflows I use on professional shoots every week.

This isn't theory from someone who read a book. It's a system from someone who's still behind the camera every day.

10+
Years in
commercial photo
200+
Brand shoots
delivered
11
Lessons to learn
the full system
The Course

Everything You
Need To Start
Shooting In-House.

Four focused modules. From zero to fully-equipped content creator. Permanent skills — no recurring agency fees.

MODULE 01
Photography & Camera Fundamentals
Master the building blocks before you pick up a camera. We cover composition rules that eliminate rookie mistakes, lighting from a single window all the way to a 3-light studio rig, and every camera setting that actually matters — whether you're shooting on an iPhone or a mirrorless.
Composition Lighting Exposure Triangle iPhone & Mirrorless Lenses
MODULE 02
Shooting In Production
Put the fundamentals to work on set. Learn how to direct non-models for professional portraits, build a studio-quality podcast setup on any budget using a single camera multicam cheat, and capture authentic lifestyle content that makes your audience feel like they're inside your brand.
Employee Portraits Podcast Setup Multicam Cheat Lifestyle & BTS Direction
MODULE 03
Post-Production & AI Tools
Turn raw footage and photos into polished, on-brand content. We walk through a full Lightroom photo workflow, a step-by-step video editing process built for social, and how to use AI tools to edit faster, generate supporting imagery, and repurpose one shoot into nine different content assets.
Lightroom Video Editing Colour Grading AI Editing Repurposing
MODULE 04
Content Strategy & Yearly Planning
The system that keeps you consistent long after the course ends. Define your brand story, use AI to generate content ideas on demand, and build a full-year content calendar anchored to your business milestones — so your team always knows what to shoot, when, and why.
Brand Story AI Planning Yearly Calendar Multipurpose Content Consistency System
Included With The Course

Follow-Along
The Visual Guide.

The course comes with cheat sheets and lighting diagrams you can reference on set — so you never have to memorise a thing.

Lighting setup cheat sheet
Camera settings cheat sheet
Composition reference guide

Visual guides included — print them, pin them to the wall, or pull them up on your phone mid-shoot.

Everything Included

Here's What You Get
When You Enrol Today.

$97 one-time · lifetime access
11 Video Lessons
Concise, practical episodes covering photography, video, podcasts, editing, AI tools, and content strategy — 44 minutes total, zero fluff.
4 Course Modules
Photography fundamentals, shooting in production, post-production and AI tools, and content strategy — structured so each module builds on the last.
Cheat Sheets for Shoots
Printable lighting diagrams, camera settings references, and composition guides you can pull up on set mid-shoot.
Content Strategy Prompt
A structured AI prompt that generates a full month of content ideas for your brand in under ten minutes.
Amazon Starter Kit
Every piece of gear I recommend, organised by budget tier — so you know exactly what to buy and what to skip.
Lifetime Access
Pay once, own it forever. Come back to any lesson whenever you need a refresher — including all future updates.

The Numbers Don't Lie. This Pays For Itself On The First Shoot.

Average Agency Shoot
$3,000
Per half-day. Before revisions.
Optional Gear Purchase
$300
Equipment to level up.
You Save Per Shoot
$2,600+
Every single time, forever.
Course Investment
$97
Learn once. Shoot forever.
Break-Even Point
Your Very First In-House Shoot
After that — pure savings, indefinitely.
Results

What Businesses Are Saying.

★★★★★

"We used to budget $15K a quarter for agency shoots. Now our marketing coordinator handles everything in-house and the quality is honestly better — because she actually knows our brand."

Sarah M. Marketing Director · Apex Digital (Tech Scale-Up, 120 employees)
★★★★★

"The podcast module alone was worth it. We went from looking like a webcam recording to a proper studio setup in a weekend — our downloads jumped 40% after we upgraded the visuals."

James T. Founder · Stackline Labs (B2B SaaS, Series A)
★★★★★

"Our LinkedIn engagement tripled once we started posting proper employee portraits and behind-the-scenes content. The training paid for itself in the first month."

Priya K. Head of People & Brand · Meridian Consulting (75-person firm)
Hear From Real People

Don't Just Take Our Word For It.

Common Questions

Everything You Need To Know.

Is this live training or a self-paced course?
We offer both. Remote cohorts run monthly with live sessions and Q&A. Self-paced access is available year-round. In-person training can be arranged for teams of 5+.
How long does the training take?
The full programme is four modules across two days of concentrated training — or spread across four weeks for the self-paced format. Most people are shooting confidently within a week of completing Module 02.
Do I need any photography experience?
None. We start from first principles and move quickly. Module 01 is specifically designed to bring complete beginners up to a professional standard in the shortest possible time.
What equipment do we need to get started?
A smartphone with a decent camera is enough to begin. We include a full equipment guide with budget-tiered recommendations from $0 to $2,000 — so you can start immediately and upgrade over time.
Can I share access with my team?
Your enrolment is for individual access. If you'd like to train multiple people, reach out to us for group rates — we're happy to work something out for organisations with multiple learners.
Can't I just learn this from YouTube?
You could — and you'd spend dozens of hours sorting good advice from bad, stitching together tutorials from different creators who all teach different workflows. This course condenses years of professional commercial photography experience into 11 episodes, structured specifically for business content. It's the difference between wandering a library and being handed the exact book you need, already bookmarked.
Ready To Stop Outsourcing?

Become Your
Own In-House Studio.
Forever.

One course. Every skill you need. Zero agency dependency — starting from your very next shoot.

$97 one-time · lifetime access Pays back on shoot #1
11 Video Lessons $297
4 Course Slide Decks $97
5 Visual Cheat Sheets $47
Content Strategy Prompt $47
Amazon Starter Kit Guide $27
Lifetime Access + Updates $97
Total Value $612
Get Instant Access — $97
100% Money-Back Guarantee Complete Module 01 and if you don't feel it was worth the investment, email us for a full refund — no questions asked. We're that confident you'll see the value immediately.

Available worldwide · Instant access · Self-paced learning

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